A FUZZY-ANALYTIC HIERARCHY PROCESS OF TOURISM SUPPLY CHAIN PERFORMANCE: CUSTOMER PERSPECTIVES

Evaluation of end-to-end tourism supply chain performance from the end customer (tourist) perspective is missing literature, which necessitates for investigation. As customers are involved throughout all stages chain, and that product merely tourist experience satisfaction, agenda considered quintessential. Accordingly, this research aims to investigate management (TSCM) attributes tourists’ point view. This study takes its setting in Nusa Tenggara Timur (NTT) Province Indonesia, a flourishing prospectus sector country. A Fuzzy – Analytical Hierarchy Process (F-AHP) method was employed examine relative importance criteria sub-criteria TSCM. Results render prior travelling as most essential phases influences satisfaction experience. Moreover, three critical visa and/or other pre-travel document arrangements cycle time, accuracy information about destination, booking process. Aside practical insights, our findings also present foundation further investigation into dimensions TSCM performance.